If you follow us on social media, you probably know that we love creating short-form content. As a wedding planner and DJ duo, content is a great way for us to educate and connect with couples all over the world! But did you know that you can hire a professional content creator to make content for your wedding day? And no, you don’t need to be an influencer with thousands of followers! This new wedding vendor category is growing rapidly throughout the U.S., and we’re here to share all of the details with you so you can decide if they’re right for your big day. 

What is a Wedding Content Creator?

A wedding content creator captures and curates behind-the-scenes moments and unique details of a wedding day to share on social media. They are an additional member of your media team, using a cellphone to record and create short-form videos. Content creators are known for their quick delivery times, providing hundreds of unedited photos and videos and capturing the in-between moments. 

Content Creation Vs. Videography

Although both content creators and videographers provide video of your wedding day, the two services couldn’t be more different. In fact, many couples opt to have both as part of their wedding day media team. 

The most notable difference between a videographer and a content creator is their gear. Videographers use high-quality video and audio equipment, which often comes with lots of additional gear, such as lights and tripods. They focus on getting multiple angles of each moment in order to provide a fully cinematic video. Content creators, on the other hand, record their content on a cellphone and provide one angle for each shot. 

While a wedding videographer creates a movie-trailer-style wedding video, most do not provide full, unedited footage of the day. Content creators, however, provide the couple with hundreds of unedited clips. This is a great option for couples who want full recordings of all speeches, dances, and the ceremony but don’t necessarily need those moments edited into the final product. The end product of content creation is several vertical, short-form videos. These are usually under 30 seconds long and made especially for use on social media. 

Thanks to the limited editing required by content creators, their turnaround time is usually only a few days, with some even posting live for you during your wedding! On the other hand, the intense culling and editing that goes into videography takes quite a bit of time, and it can be months before your wedding video is completed. This also results in a generally higher cost for wedding videography since you are paying for their professional gear and editing time. 

Is Wedding Content Creation Right For You? 

So, who do we recommend hires a wedding content creator for their big day? First, any couple who prioritizes social media should have this as part of their team. If you want to feel like you’re being followed around by paparazzi on your wedding day, having this addition is an obvious choice. Hiring a wedding content creator will take the pressure off you and your friends to capture fun content on your wedding day and allow you to be more present in the moment. 

Another category of couples who can really benefit from a wedding content creator is couples with a tight budget who would still like some sort of video of their day. As we mentioned before, wedding content creators tend to be significantly cheaper than videographers, and it’s a great option if you’d just like simple footage of your ceremony, speeches, and some in-between moments of your day. 

Wedding Planning with The Wedding Duo

Here at The Wedding Duo, we always love seeing new and innovative wedding vendors come onto the scene. However, we know that couples might not be as dialed into the wedding industry as we are. That’s why we’ve created The Wedding Duo membership – so we can help as many couples as possible. If you’re looking for guidance and community throughout the wedding planning process, as well as educational videos and wedding planning templates, head over to our membership page to sign up today!